Juliana Rocha Portfolio
New York
Hola!
*inhale*
I’m Juli Rocha, Creative Director, originally from Colombia who grew up in the States. At 3 years old you would find me re-decorating, with permanent markers, the walls of the living-room of our apartment. At 10, I wanted to be the girl version of Anthony Bourdain. When I moved to the States, at 13, I became obsessed with 80’s movies and figured I would one day direct one. At 18 I went to Business school and at 23 decided to move to Barcelona, stop working in strategy, and pursue Art Direction.
*exhale*
The truth is, the story is longer. Just a little bit. And I haven’t even told you why I love advertising, this should probably be a phone call.
Experience
Assembly | Feb 2025 - Present
Creative Director, Brand Experience
Clients: Best Friends Animal Society, Action Against Hunger
EssenceMediacom | June 2022 - Present
Senior Art Director
Clients: Shell x Fortnite, eBay x Vogue, adidas
Banza | 2021 - Present
Freelance Art Director
Petco Love | Jan 2022 - Mar 2022
Art Director - Contract
Campaign: National Foster a Pet Month
R/GA | Oct 2021 - Dec 2021
Art Director
Clients: Verizon Super Bowl
American Express | Aug 2021 - Oct 2021
Creative Strategist - Contract
Client: AMEX Shop Small
Sony Pictures Entertainment | 2019 - 2020
Content Strategist
Clients: Amazon Video, Netflix, Disney, Warner, Telemundo/NBC
Sony Pictures Entertainment | 2016, 2017, 2018
Freelance
Education
Miami Ad School | 2021
Art Direction
University of Florida | 2018
B.A. in Business Administration, Mass Communication
Universitat Pompeu Fabra - ESCI | 2018
International Marketing & Negotiation
Honors & Awards
Silver Clio Sports | 2021
Experiential
A Taste for Tears
Gold ANA Reggie | 2024
Gaming
Ultimate Road Trips
Gold ADDY Award | 2024
Games - Online/Interactive
Ultimate Road Trips
Shortlist The One Show | 2024
Gaming/Branded Game
Ultimate Road Trips
Digiday Category Winner | 2024
Best Use of the Metaverse
Ultimate Road Trips
Shortlist Webbys | 2024
Best Brand Integration - AI, Metaverse & Virtual
Ultimate Road Trips
Bronze Shorty Awards | 2024
Gamification
Ultimate Road Trips
Finalist Shorty Awards | 2024
Gaming
Ultimate Road Trips
Merit The One Show | 2022
Fashion Design
Walk of Flame
Shortlist The One Show | 2022
Integrated: Digital Campaign
Walk of Flame
Shortlist The One Show | 2022
Brief: Activision Blizzard
Ceasefire
Shortlist The One Show | 2022
Experiential Design: Stunt
A Taste for Tears
Bronze ADDY Award | 2022
Integrated Campaign
Not Up For Debate
adfellows 5.0 | 2021
Advertising Fellowship
Miami Ad School Minority Advertising Scholarship | 2020
Miami Ad School
Adolph Wohlgemuth Scholarship | 2018
University of Florida